Flourish and Flow:
A Year-Long, Business-Building Adventure for NVC Trainers and Candidates

Click to Join the Program and Our Community of NVC Trainer Entrepreneurs!

IKIGAI
(生き甲斐)

is a Japanese concept which translates into  “reason for being”.

According to this view, everyone has an ikigai. Finding it requires an intentional and sustained search.

Discover your ikigai and build an aligned, financially sustainable business around your unique gifts!

Here’s What People Are Saying:

“Rafa helped me to focus on my goals and find my inner strength and courage to become my greatest version.”

– KOFI DEBRAH, Consultant, Event Organizer, Co-Founder & Partner of Oko Forests — Accra, Ghana

“I’m now able to secure contracts with the kind of people I love working with.”

– VÉRENE NICOLAS, Organizational Consultant, Coach, and CNVC Certified Trainer — Scotland, after going through this curriculum as a private coaching client.

🌈 Why We Created This Program

Most business training programs teach strategies that feel pushy, extractive, or disconnected from empathy and care.

NVC trainers and heart-centered entrepreneurs need something different.

We want for you a path to financial sustainability that honors your nervous system, your values, and your integrity.

Nonviolent Communication deeply serves the world, and this program exists so you can create a business that reflects the world you want to help build.

🌿 Who This Program Is For:

✔️ CNVC Certified Trainers

✔️ Certification Candidates

✔️ NVC Practitioners building a business


✔️ Heart-centered coaches, facilitators, healers, and social-change entrepreneurs who have a service they offer (rather than a product) and who want a sustainable income


✔️ Anyone who values marketing that feels ethical and human

Not required: confidence, business experience, or a big audience.

Required: a willingness to show up for yourself and your clients.

🌱 What You Will Learn Over the Year:

Module 1: Settle into our Community Container and Re-Frame Money, Business, and Marketing

As we get started we'll establish the container for our community and connect around our shared journey.

In this module you will transform how you see money, business, and marketing so that you feel empowered and confident.

We look at the energetics of money, business, and marketing — and redefine and re-contextualize so that you can align these forces toward the life you want and the impact you want to make.

These new ways of holding money, business, and marketing are empowering and useful — and they set the foundation for everything that follows for creating a values-aligned, Right Livelihood.

Module 2: Clarify Your Values, Life-Purpose, and Ideal Lifestyle — and Define Your Income Needs Based on That Lifestyle

In this module you will recalibrate your internal compass by clarifying your values, life-purpose, and your ideal lifestyle.

There are many people who are successful in work and business, but feel lost or miserable in Life. This program focuses on your ideal life first so that the Right Livelihood you create fits into and supports your life how you want to live it.

Module 3: Define Who You Serve and What You Do for Them (Identifying Your Niche)

 What you do may serve everyone, but you cannot market to everyone!

Figuring out who you serve and what you do for them is a powerful initial step in putting together your ikigai picture...
...identifying the convergence of what you do best, that you most enjoy, and finding the people with whom you most want to do it and in a way that gives you the resources to continue to learn, grow, be of service, and meet the material needs of your life.

Module 4: Create an Outcome Process

In this module we teach you a powerful method for taking any offering and breaking it down into a step-by-step set of instructions.

Creating an outcome process:
• makes it easier for your client to understand what you offer and therefore more likely that they'll say yes,
• makes it easier for you to talk about what you offer, because you've taken the time to identify the steps through which you take your clients,
• supercharges your ability to market what you do by helping you create micro-offerings based on the sub-components of your process.

This module gives you a foundation for the next one!

Module 5: Start with the End in Mind: Design Your Depth Offering

In this step you map out precisely what is the deepest way you can serve a client. This is typically the offering that requires the biggest commitment from them and from you — and therefore, usually what could pay you the most because you're solving more expensive problems.

Also known as a premium offering, we start here because the rest of what you build and create can point toward your deeper offering. This means that you are providing the people who work with you an easier way to go deeper when they want to. We will help you build that.

Module 6: Hone Your Marketing Message to Connect, Inspire, Attract, and Motivate

Your marketing message is a great opportunity to make a connection with the person on the other end, and it is the primary way you can let your potential clients know how what you have to offer can contribute to their needs.

In this module we will break down the key differentiation between jackal marketing and giraffe marketing — two entirely different paradigms on the topic — and we will identify exactly how marketing can be an act of service.

This module also gives you a framework for designing content and marketing messages in a way that is clear and compelling as well as adaptable to different media and contexts.

 
Module 7: Design Your Business Model so that You Have a Clear Plan for the Work Ahead and for Meeting Your Income Needs

In this module you take the elements you have gathered up to this point and focus on the concrete numbers.
How much do you need each month?
Which of your offerings, or what combination, per month would cover your monthly income needs?

Clarity around the numbers takes away the guess-work about the road ahead.

Module 8: Understand Your Marketing Options and Pick the Mix that Most Works for You To Attract A Consistent Flow of New Potential Clients

In this module you reduce the large variety of marketing options and focus it into something manageable.

Picking too many places and ways to market creates overwhelm and spreads your message thin, leading to disappointing results.

Paradoxically, limiting the marketing options you pick now gets you deeper traction which helps you expand your marketing options later.

In this module we go through this process together, so that the people who need you can most easily find you.

Module 9: Enroll New Depth Clients Who Say Yes!

In this module you learn the key mindset and simple methodology for having sales conversations that are not "sales-y."

We show you how to invite a potential client into a conversation where you can understand their needs, they can clarify the goals and outcomes they desire, and if you're a good match you can both say yes to the work ahead.

In the end, your client isn't saying yes to you. They are saying yes to themselves — their dreams, goals, aspirations or the problems they want solved — through working with you.

Module 10: Celebrate New Clients Whom You can Serve and Who Support Your Work!

In this module we remember to celebrate!

Each new client is a blessing.

Each client who says yes to working with you gets closer to having their needs fulfilled and your sphere of positive influence expands.

Click to Join the Program and Our Community of NVC Trainer Entrepreneurs!

Guiding Your Self-Discovery and Business-Building Journey

RAFA KALAPA (Alan Rafael Seid)

has been a CNVC Certified Trainer since 2003, has been studying business and marketing since 2006, and also works as a business coach for entrepreneurs.
Rafa teaches internationally and has subscribers, followers, and clients on every continent except Antarctica.
You can learn more about him here.

CATHERINE COOLEY

is a CNVC Certified Trainer and a graduate of Marie Miyashiro’s Giraffe Business School. She is part of Marie’s international cohort delivering 3x3 Empathy Factors® to organizations worldwide.
Catherine has been an NVC solopreneur for ten years, building towards a sustainable practice by integrating relational depth with proven, values-aligned business and marketing systems.

https://www.peaceabl.com
https://www.linkedin.com/in/catherinedcooley/
https://www.cnvc.org/trainers/catherine-cooley

“A caring ally offering clear and useful tools for developing my program.”

– AGA JANKIEWICZ, Coach, Mentor, Mother, Author CNVC Certified Trainer—Poland

“If you’re looking to bring your gifts to the world, but you just need a bit (or a lot!) more clarity and focus, I cannot recommend Rafa enough.”

– AIMEE RYAN, Entrepeneur, CNVC Certified Trainer, Facillitator, Mediator, Organizational Consultant, Yoga Teacher—Ashland, OR

“Working with Rafa was transformative in a way that I could not have foreseen—combining structure and direction with empathy and kindness in a way that engages heart and mind to find pathways through professional and personal challenges.”

– JANE MURRAY, Lawyer, Investor, Nonprofit Founder—London, England

“Working with Rafa as coach and mentor has been an amazing experience with positive and practical impacts in how I understand and focus my professional and personal life.

Rafa knows how to walk the field that lies beyond the technical separations between coaching, mentoring, consulting, training and other related disciplines. He focuses on catching customer’s conscious and unconscious needs to generate high impact. I recommend Rafa's work if you want to generate changes and open new opportunities in any domain of your life.”

– PAOLA VALERI, Entrepreneur, Consultant, Coach paolavaleri.com – Madrid, Spain

This course is designed to help NVC trainers and purpose-driven changemakers build financially sustainable livelihoods — using business and marketing approaches that stay fully aligned with compassion, authenticity, and NVC principles.

🌟 Pricing

One payment of $4500 — pay-in-full discount
or
10 payments of $475 — for a total of $4750

If you would like to apply for financial aid, please email support@theKalapa.com.

For NVC Trainers and Certification Candidates who feel called to serve — but struggle with how to translate their gifts into a sustainable livelihood — this year-long program guides you to uncover your ikigai, articulate your unique contribution, and grow your work in a way that honors compassion, authenticity, and integrity.

💬 What You Walk Away With

• A Monthly Step-by-Step Framework for Building Your Right Livelihood
• Coaching, Support, and Accountability
• Co-Working For Getting Things Done
• A Community of NVC-Aligned Entrepreneurs
• Clarity about what you do best, that you most enjoy, that most serves the world, that can be your economic engine — and how to build it!

Click to Join the Program and Our Community of NVC Trainer Entrepreneurs!

All The 2026-27 Dates

All calls are 11am-1pm Pacific Time (Vancouver/Seattle/Los Angeles)

Compare your time zone here:
https://www.timeanddate.com/worldclock/meeting.html

2026-27 Dates — all calls are on the 1st, 2nd, and 3rd Wednesday except for April 2026.

April 2026
8 Content
15 Q&A/Coaching
22 Co-working/Masterminding

May
6 Content
13 Q&A/Coaching
20 Co-working/Masterminding

June
3 Content
10 Q&A/Coaching
17 Co-working/Masterminding

July
1 Content
8 Q&A/Coaching
15 Co-working/Masterminding

August
5 Content — (Alan potential conflict)
12 Q&A/Coaching
19 Co-working/Masterminding

September
2 Content
9 Q&A/Coaching
16 Co-working/Masterminding

October
7 Content
14 Q&A/Coaching
21 Co-working/Masterminding

November
4 Content
11 Q&A/Coaching
18 Co-working/Masterminding

December
2 Content
9 Q&A/Coaching
16 Co-working/Masterminding

January 2027
6 Content
13 Q&A/Coaching
20 Co-working/Masterminding

February
3 Content
10 Q&A/Coaching
17 Co-working/Masterminding

March
3 Content
10 Q&A/Coaching
17 Co-working/Masterminding